Jennifer Lopez is gearing up for her weekend appearance on HSN — check her out Saturday at midnight, noon and 9 p.m. — but in the meantime, she’s been busy shooting ads for her new fragrance, Love & Light. PEOPLE’s Most Beautiful Woman recently got extra-glamorous for the campaign — and we have a sneak peek!
In these behind-the-scenes shots, Lopez flashes her famous gams, posing seductively in a silk wrap dress. But while the photos are all about beauty, Lopez says the fragrance is about channeling what’s inside. “With Love & Light, I wanted to create a fragrance that was less about the world around you and more about your inner light and your spirit,” she explains in a release.
“It’s about how you feel inside, it’s not about your outside world.” Betsy Olum, general manager of beauty and merchandising strategy at HSN, says Lopez’s upcoming appearance will make the scent “simply come alive. It’s a true reflection of who she is,” she shares. “We know our audience is going to love hearing from her on what influenced the creation of this fragrance.”
After debuting on HSN, Love & Light will be available at Kohl’s and in department stores in September. The eau de parfum — packaged in a bottle inspired by womanly curves — will retail for $58, with an accompanying shower gel selling for $32.